Every advertisement has a certain appeal to it in order to sell. In our ad we chose a humour approach. This is because a humour approach catches the viewers attention easily and are often replayed in our minds when we are in the same scenario as shown in the advertisement. 

"These appeals are very suitable in attracting the attention of the audience, these are easily remembered" (Theren, 2010, p.126). The second appeal we went for was the Feature Appeal. It states the main purpose of the product, which in this case, is to help students study more efficiently. We hoped that it will show the audience, which are students, that this product can help them during those gruesome study sessions. 

Finally, we chose the comfort appeal. For an example, it shows the happiness of the customer in the ad as he is able to study and come up with amazing ideas after drinking the product. It shows the viewers that this product is the solution to all their problems and gives the viewers the impression that if they are ever stuck with difficult questions the answer is a good drink (in this case our product). This advertisement also has a hidden message whereby it says instead of drinking alcohol when you have “problems” drink our product instead.

Our group's ad appeals to both the emotional and logic approach. We made the features of the product more prominent. As in, we showed the student getting energized after having our product. We also portrayed the humour approach, in which a drink can help you immediately excel in studying. 

We provided a problem that everyone would face and provided the solution in the end. "This tactic presents the viewer with a problem to be solved and the solution is provided by the advertiser's product" (Lee, Johnson, 1999, p.181)

References
Theran, M. and Theran, R. (2010) Advertising and Sales Management. Dehli: FK Publications.
LEE, M., & JOHNSON, C. (1999). Principles of advertising: a global perspective. New York, Haworth Press.